Of course, as a copywriter, I will answer both these questions with a resounding ‘Yes’. Correct punctuation and spelling are crucial in understanding the meaning of the written word. Punctuation helps to put the words into context, adding pauses or emphasis that we use when speaking, and helping you to get across your message more effectively. By putting a comma in the wrong place, or missing it out completely, you can change the meaning of the sentence. If the content of your marketing material is open to question, how convincing will it be?
Correct spelling and punctuation are a sign of quality too. If your website, blog, newsletter or even your social media posts contain errors, it will affect the perception of your service. Mistakes indicate a lack of professionalism and attention to detail, so if you promote a quality service then your spelling needs to get top marks!
You could argue that most people won’t notice, but do you want to be part of the lowest common denominator?
Automatic spelling and grammar checks have their uses, but don’t rely on them if you have some important communications to send out. By working with a professional copywriter, you can be sure that the message is clear and to the point, making the right impact on your audience.
By way of illustration, here is a famous quote from Donald Rumsfeld, Former United States Secretary of Defense. Without punctuation, it would make no sense at all!
“There are known knowns; there are things we know we know.
We also know there are known unknowns; that is to say we know there are some things we do not know.
But there are also unknown unknowns – the ones we don’t know we don’t know.”
If you’d like some help working out the key messages in your marketing communications, and delivering them concisely and accurately, then please get in touch.