Is updating the website regularly on your list of New Year’s resolutions? Adding new content to your website is an important factor in improving its search engine rankings, but it’s easier said than done! When you’re busy looking after your customers and staff, the website sits quietly minding its own business. Here are some ways to make it happen:
Prepare a plan
Preparing a plan for news releases at the beginning of the year and scheduling reminders is a good start. Releases may include items such as a company anniversary, seasonal promotions and sponsored events. Other news such as new contracts or new appointments can be fitted into the schedule when they happen, but at least this will give you a starting point and initial plan. Sending the news releases to the trade and business press will also help to raise your profile.
Develop a system
Testimonials are powerful tools to encourage new customers to your business as they reduce the perceived risk of trading with you. Developing a system as part of your customer care programme that encourages your customers to give you feedback will not only provide you with valuable information but also new website content.
Outsource to a professional
At Butterfield Marketing we contact our clients’ customers to obtain feedback then write up case studies and testimonials on their behalf. Sometimes we can obtain more information as people may speak more openly to a third party and we can pick up important details then expand these points further. We manage the approval process so the testimonials are available for use on websites, sales literature and newsletters, while you work on your other priorities.
Adding your company to relevant trade directories which link to the website can also help to improve your search engine ranking – but be careful not to connect to ‘link farms’ as this can have the opposite effect. Trade directories such as Applegate, Kelly Search, Kompassand Find The Needlehelp to raise the profile of your business while improving your search engine rankings.
For more information on how to generate effective website content and raise your company’s profile call us on 01604 468855.