This article, and the book by Tom Chatfield, explain the origins of words related to the internet and digital communications. It’s fascinating, and although some of them are in common useage, it’s a good reminder that jargon can exclude readers who aren’t familiar with the terms. Excessive use of internet jargon or any other industry or company specific terms or abbreviations can be an easy way to lose your audience’s interest.
The Belgian train operator, Infrabel, has announced that trains will wait for cyclists in the Tour of Flanders on Sunday. In the past, cyclists have had to wait for trains to go past or risk disqualification (or worse) if they try to cross the line while the lights are on red.
There was a controversial incident in the Paris-Roubaix race in 2006, which Infrabel is keen to avoid. As the people of Flanders are fanatical about their road cycling, Infrabel’s reputation could be severely damaged if the race was ‘sabotaged’ by the train timetable. This decision generates some good PR as well as avoiding any damage to Infrabel’s reputation.
For more information click here
I can remember where I was when I heard that London was going to host the 2012 Olympics. I’d been looking forward to The Games ever since and even the ticketing fiasco didn’t dampen my enthusiasm too much by the time the opening ceremony arrived. And the Olympics didn’t disappoint! Continue reading
The Royal Mail’s Olympic PR campaign looks set to restore some of the customer goodwill that was lost following the price increases earlier this year. The special edition stamps commemorating Team GB’s gold medal winners have been available the next day and featured on prime time Continue reading
Capturing the essence of an organisation is crucial when it comes to marketing, and this is what the Richardson Partnership for Care (RPC) were looking for when they contacted Butterfield Marketing. They wanted to work with an agency who really understood why RPC is unique and Continue reading
We are pleased to have been selected by Kallik Limited to provide PR support. Kallik is a software technology company that specialises in developing labelling and packaging artwork solutions. These enable businesses to generate accurate print-ready artwork automatically from a Continue reading
June marked the eighth anniversary of Butterfield Marketing. Clare Butterfield, Managing Director, said: “The time has flown by since I started the business in 2003 and I’m enjoying it as much as ever. There are always new things to learn, new challenges to face and new approaches to Continue reading
We have been working with Plumb-Line, central heating and renewable energy specialists in Northampton, on a variety of projects since 2009. We designed their striking new corporate identity and vehicle livery, as well as designing and producing their business stationery and Continue reading
Is updating the website regularly on your list of New Year’s resolutions? Adding new content to your website is an important factor in improving its search engine rankings, but it’s easier said than done! When you’re busy looking after your customers and staff, the website sits quietly minding Continue reading
Comet, the technology retailer, has recently announced a brand re-fresh, involving a new logo design, TV ads, store refits, new point of sale materials and new staff uniforms. It appears to be concentrating on getting the essentials right and communicating the right messages Continue reading