“I was impressed by the attention to detail and delighted that the project was handled both very professionally and within the timeframe required.” Doug Sarney, Kypera

Belgian train operator puts reputation ahead of punctuality for Tour of Flanders

The Belgian train operator, Infrabel, has announced that trains will wait for cyclists in the Tour of Flanders on Sunday. In the past, cyclists have had to wait for trains to go past or risk disqualification (or worse) if they try to cross the line while the lights are on red.

There was a controversial incident in the Paris-Roubaix race in 2006, which Infrabel is keen to avoid. As the people of Flanders are fanatical about their road cycling, Infrabel’s reputation could be severely damaged if the race was ‘sabotaged’ by the train timetable. This decision generates some good PR as well as avoiding any damage to Infrabel’s reputation.

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The Olympics were a Triumph

I can remember where I was when I heard that London was going to host the 2012 Olympics. I’d been looking forward to The Games ever since and even the ticketing fiasco didn’t dampen my enthusiasm too much by the time the opening ceremony arrived. And the Olympics didn’t disappoint! Continue reading

Royal Mail hits gold with Olympic PR campaign

The Royal Mail’s Olympic PR campaign looks set to restore some of the customer goodwill that was lost following the price increases earlier this year. The special edition stamps commemorating Team GB’s gold medal winners have been available the next day and featured on prime time Continue reading

Capturing the essence of RPC

Capturing the essence of an organisation is crucial when it comes to marketing, and this is what the Richardson Partnership for Care (RPC) were looking for when they contacted Butterfield Marketing. They wanted to work with an agency who really understood why RPC is unique and Continue reading

Butterfield Marketing is 8!

June marked the eighth anniversary of Butterfield Marketing. Clare Butterfield, Managing Director, said: “The time has flown by since I started the business in 2003 and I’m enjoying it as much as ever. There are always new things to learn, new challenges to face and new approaches to Continue reading

Plumb-Line website goes live

We have been working with Plumb-Line, central heating and renewable energy specialists in Northampton, on a variety of projects since 2009. We designed their striking new corporate identity and vehicle livery, as well as designing and producing their business stationery and Continue reading

New Year, same resolutions?

Is updating the website regularly on your list of New Year’s resolutions? Adding new content to your website is an important factor in improving its search engine rankings, but it’s easier said than done! When you’re busy looking after your customers and staff, the website sits quietly minding Continue reading

Is Comet stating the obvious?

Comet, the technology retailer, has recently announced a brand re-fresh, involving a new logo design, TV ads, store refits, new point of sale materials and new staff uniforms. It appears to be concentrating on getting the essentials right and communicating the right messages Continue reading