“With the help of Butterfield Marketing we improved
the editorial of our e-newsletter and readership rates
have increased by 11%.” Rachel Allen, Capita One
Copywriting

Effective copy that grabs the reader’s attention, maintains their interest and causes them to take action is just as important as creative design. However it’s difficult to write if you’re very close to the product or service that you’re promoting. That’s where we come in.

We examine the product, service or business from the customer’s point of view, focusing on the benefits to make them relevant and compelling. We write in a style that is convincing and appropriate to the target audience. We get to the point, avoid jargon and make sure that your messages stand out against the competition.

Advertisements, websites and brochures are read in different ways, so we make sure that the structure and the content of the copy is applicable to the medium.