the editorial of our e-newsletter and readership rates
have increased by 11%.” Rachel Allen, Capita One
We examine the product, service or business from the customer’s point of view, focusing on the benefits to make them relevant and compelling. We write in a style that is convincing and appropriate to the target audience. We get to the point, avoid jargon and make sure that your messages stand out against the competition.
Advertisements, websites and brochures are read in different ways, so we make sure that the structure and the content of the copy is applicable to the medium.