Butterfield Marketing has always been a collective of marketing and design professionals who work from home. This business model gives us expertise and flexibility, while minimising overheads. Since the country has been locked down due to Coronavirus, we’ve been able to carry on working and continuing to support our clients with ongoing communications. The only difference has been that our meetings are online instead of face-to-face.
However, it’s not business as usual. These are strange times indeed and unprecedented. To continue with the same marketing messages when the whole world has been turned upside down would be inappropriate and could cause more damage to reputation than saying nothing.
One of our clients is in the specialist residential care sector, supporting adults with learning disabilities or acquired brain injury. Clearly, they need to continue with their work, and although they are taking very few new admissions at the moment, they need to be ready to provide care and support for people when the doors open again.
We have been supporting our client by:
- Setting up a secure web page for communicating with all the staff. They do an outstanding job and they need support, reassurance and clear guidance to continue their roles in these difficult and uncertain times.
- Focussing social media content on what is going on within the homes to support the service users, demonstrating that a sense of normality is being maintained, while keeping everyone safe, well and happy.
- Communicating with Case Managers, Social Workers and other professionals so the service is front-of-mind when they are looking for placements.
- Revisiting existing video footage to create individual staff profiles for the website and social media.
- Taking the opportunity to plan the next phase of marketing material ready for events later in the year.
Another client provides web-based software solutions that facilitate remote working. We have been talking to their clients about how this has helped them to continue operating efficiently and effectively during lockdown. We’ve used this information to write news releases and blog posts.
These are unprecedented times, but we will come out the other side, and when we do, we’ll be ready.