AlphaCase, based in Buckingham, is part of the Delta group of companies that designs and manufactures components from carbon fibre and other composite materials for the formula one and motor sport industries. The skills required to meet the high quality and exacting standards of these industries lend themselves to the production of other high quality goods. AlphaCase identified a gap in the market for luxury, lightweight and durable travel goods. Carbon fibre is a high tech material that is ideal for this application as it is extremely light but very strong and impact resistant.

 

The importance of developing a strong brand for the products was recognised from the outset and Butterfield Marketing was selected for this project. Butterfield Marketing created a logo to reflect the high performance, premium quality and innovative nature of the products. From there we developed a corporate style for stationery and literature.

The first product to be launched is the GunCase, for use with both competition and field sports guns. Its unique and well considered design has many features that make it both practical and desirable.

Kevin Higham, Director of AlphaCase Limited was pleased with the high level service provided by Butterfield Marketing. “There was a genuine effort to define the brief clearly as well as an understanding of the need to be flexible as other priorities buffer the schedule!” he comments. “I was pleased that the business basics of communication, such as returning calls, keeping us informed, etc, were carried out professionally. It saves so much time.” 

Kevin continues: “When employing a marketing agency I look for someone who can understand our business direction but is strong enough to stand with their own convictions if they genuinely believe us to be in error or misguided. We are, I believe, fairly strong characters with firm opinions and changing of minds can be challenging! 

“The work produced by Butterfield Marketing has been very well received and overall the quality has been admired. In today’s environment everyone wants everything cheaper! However, from a business perspective, did I achieve the required outcome at reasonable cost? Yes, and I would have no hesitation in recommending Butterfield Marketing to others.”

 

Construction Solutions is a domestic building business formed by Gavin Pittams and Darren Pitcher in March 2008. They have combined their skills of traditional craftsmanship and modern, sustainable building techniques to focus on the house building and refurbishment market. Construction Solutions were very clear about what they wanted to achieve but not how to go about it. A professional image is very important to them so they approached Butterfield Marketing to help them to develop a brand for the business. We designed a logo, company stationery and promotional leaflet as well as supplying corporate clothing.

Construction Solutions were very pleased with the results and the service they received from Butterfield Marketing. Gavin Pittams says: “We’re building professionals, not marketing people and didn’t really know where to start. However, we found Butterfield Marketing very easy to work with and Clare gave us some good advice and guidance, rather than just following our instructions.”

Darren Pitcher added: “The business cards and leaflet are outstanding. We’ve had some excellent feedback on them and would definitely recommend Butterfield Marketing’s services.”
 

Construction Solutions can be contacted on 01604 713738

Jackie Oliver & Co is an independent estate agency in Northamptonshire. It has been established for  over 10 years and has grown its business by consistently providing a quality professional service. Jackie Oliver & Co approached Butterfield Marketing when it was about to embark on a refurbishment of its offices. The brief was two fold; to raise the profile of the agency and to develop a corporate image that better reflected the level of professionalism and customer service of Jackie Oliver & Co. Butterfield Marketing developed the logo, to make it sharper and stronger, then used this new corporate identity in a series of advertisements. These supported the tagline ‘Real estate for real people’ and focussed on the level of personal service and commitment provided by the team at Jackie Oliver & Co.

We also designed ‘new home’ cards to send to customers when they moved to their new properties and branded umbrellas as corporate gifts. In addition, a corporate brochure reflecting the style and qualities of Jackie Oliver & Co and an on-going PR campaign continue to raise the profile of the estate agency, which recently beat its monthly sales record.

“It’s only when you have the faith to hand over a project to a specialist that you realise the difference it makes having the right person for the job. You also become very aware that you wouldn’t have finished the job!”
Andrew Tyrer, Jackie Oliver & Co.

Metcalf Commercial Decorators Limited in Northampton has been growing steadily for 20 years through repeat business and recommendation. Metcalfs first started working with Butterfield Marketing in 2004 when they had their first corporate brochure professionally produced. Later Metcalfs decided it was time for an informative and well-designed website to demonstrate their expertise and extensive portfolio to a wider audience.   We set up email accounts along with a single page website as a temporary measure. This gave Metcalfs a professional presence in keeping with their corporate style, while communicating their unique benefits and contact details. Even from their single page they received an enquiry from Panasonic who became a client.

We then began work on their new site, which went live in March 2008.The website includes details of the services provided, professional accreditations, testimonials from customers and a portfolio of work. 

Ian Metcalf , Managing Director says: “I had a clear vision for the website to strengthen our branding and demonstrate our standing in the marketplace. Butterfield Marketing has delivered it. The site looks fantastic and lots of our customers are very impressed with it.”

Ian continues: “As we’re so busy doing our day to day work, the website wasn’t an urgent priority but Butterfield Marketing wrote all the copy and Clare was patient but persistent. She persevered with us and we’re delighted with the result.”

http://www.metcalfdecorators.co.uk

 

Butterfield Marketing was commissioned to develop a corporate identity and brochure for New Homes Only, a company that is dedicated to selling new-build properties on behalf of builders and developers.

The corporate identity was designed to be strong and memorable, differentiating New Homes Only from its perceived competitors.

The brochure positions New Homes Only as a highly professional company dedicated to providing a quality service. It communicates the messages of experience, expertise and value for money and explains the concept of New Homes Only while demonstrating its benefits to the target audience.

Vanessa Miller, Sales Consultant at New Homes Only said: "Since our relationship commenced I have always found the staff at Butterfield Marketing to be very professional but friendly in their approach. The quality of service exceeded my expectations and Clare herself has personally managed our relationship. She has taken the time to develop a good understanding of my business, which is important to me.

"The brochure I commissioned is excellent and i receive comments from customers on how much they like it. As well as delivering a corporate identity and company brochure, Butterfield Marketing has also been able to introduce me to other service companies, for example, to run a telephone marketing campaign and to set up email hosting.

"I am looking forward to working more with Clare and her team in the future and would have no hesitation in recommending Butterfield Marketing to others."

NCHA (Nottingham Community Housing Association) is a not-for-profit organisation supported by government funding. It is a residential social landlord which operates throughout the East Midlands and has been providing quality housing for over 33 years.

NCHA came to Butterfield Marketing for assistance with branding and promoting The Stylo – a mixed tenure development and the first of its kind in Northampton. Butterfield Marketing proposed a strategy based on a strong brand for the housing development that would appeal to the target audience of first time buyers together with literature that focused on the benefits of the properties and of having NCHA as a landlord.

“When employing a marketing agency, the particular attributes that I look for are creativity - something different from the material produced for similar organisations – reliability and patience, and people who I feel I can trust and who I enjoy working with. The service provided by Butterfield Marketing exceeded my expectations. I was delighted with the quality of the finished product, which is by far the best promotional material we have produced to date. The branding of the Stylo building is excellent. I was also impressed by the adherence to the fairly tight deadlines that we imposed."

Communication about the progress of the job was excellent; I always felt I knew what was going on. The job came in on budget, which was very important. Clare’s willingness to ‘go the extra mile’ for example, when sorting out the sales office telephone details, was extremely helpful. I feel that we have received value for money and I would recommend Butterfield Marketing to others.”

David Simmons, Property Services Manager, NCHA.

Butterfield Marketing worked with Overview Mapping Limited to promote its VeriLocation brand. VeriLocation is one of the UK's leading providers of GPS (Global Positioning System) fleet tracking and telematics systems, with over 5,000 vehicles being tracked in the UK, Europe and Middle East.

VeriLocation approached Butterfield Marketing before booking a stand at the Commercial Vehicle Show - one of the industry's major exhibitions. They had new products to launch and felt that they needed to step up their marketing communications activity. Our work involved creating a strong look for the stand by designing exhibition graphics as well as preparing literature, project management and PR.

Andrew Overton of VeriLocation adds: "Butterfield Marketing was able to provide us with a comprehensive project plan for the show and implement it by liasing with myself, suppliers and the event organisers. As a fast growing SME company we do not have the skills, or more importantly, time in-house to pull this sort of project together without disrupting day to day activities. Butterfield Marketing stepped in to ensure the whole event was effectively deployed with good sales derived from the event, making it an overall success."

 http://www.verilocation.com/

Sharpmark Solutions is a leader in specialist labelling and identification systems for data and telecoms installations, manufacturing high quality labels and innovative software at its facility in Milton Keynes.  

Butterfield Marketing has provided PR services to Sharpmark targeting the telecoms, electrical and IT infrastructure sectors. Charlotte Hilton, Managing Partner at Sharpmark, believes this has had a significant impact on the business: “We are now seen as industry leaders in our field, which I am sure has come from the under current of press releases and PR work that Butterfield Marketing has done for us. They make sure that we are seen in the right trade publications as well as providing news stories for our company newsletters and information for distributors.”   

Charlotte continues: “When employing a PR agency, I look for reliability, professionalism and responsiveness. Butterfield Marketing excels at all of these. In working with Clare, I have found someone who can completely take a job off me, make informed decisions, keep an eye on deadlines and chase me when necessary.  With the rapid growth in the business, my own time to devote to PR and marketing has been really compromised. Clare knew that I was too busy to do necessary things at times, so she dealt with them for me but kept me fully informed. I don’t think others would have done that. The support that I have received has made a real difference to me and the business.”

 

www.sharpmark.com

Spirit HR is a specialist human resource consultancy that works with small and medium sized businesses. It helps companies to comply with HR legislation and work through staffing difficulties as well as providing long term strategic support.

Donna Fairbrass, owner of Spirit HR contacted Butterfield Marketing to help her develop a marketing communication strategy for the business. She says: “I was fully aware that I needed to spend more time working on the business, rather than in the business, but this is easier said than done when you are handling urgent and complex staffing issues for clients! Working with Clare at Butterfield Marketing has actually made things happen.”

Butterfield Marketing has written sales letters for Spirit HR and advised on a direct mail campaign as well as producing a bi-monthly e-newsletter for Spirit HR’s clients and prospects. It informs them of legislative changes and provides valuable information on dealing with different HR issues.

Donna adds: “I just send over the draft information to Butterfield Marketing and we discuss what should be included in each issue. Clare reviews and edits the content, sources the images then creates the e-newsletter so that it’s ready to send out. She also keeps track of articles in reserve for future issues. It works really well for me, saves time, money and produces a much better result than if we’d tried to manage it all in-house.”

When looking for a marketing agency, Donna adds: “I like to work with people who have good ideas and think differently to me, as well as telling me when I’m getting too wild! Clare assesses all my suggestions rationally to make sure that they have the right impact and align with our key messages to provide a consistent communications strategy. We work collaboratively to great effect. I’ve already recommended Butterfield Marketing to some of my contacts.”

 

http://www.spirit-hr.co.uk

Towcester Mortgage Services is a partnership which provides mortgages, financial planning, investment, insurance and related services. When Towcester Mortgage Services had been established for around 18 months, the partners decided that the business had outgrown its corporate identity and a new look was required: Something that reflected a more professional and corporate image.

Butterfield Marketing produced a new advertisement, with a strong design that was carried through to other elements, for example, a free-standing banner which is on permanent display at Towcester Mortgage Services’ main office.

“From start to finish, Butterfield Marketing provided a comprehensive service and I particularly liked the fact that I could effectively hand over the whole project to you with the confidence that you would deliver. I found Butterfield Marketing to be very reliable and they put forward sensible ideas that were appropriate for my company and budget. The brief was for an eye catching corporate design, which was fully achieved.

"I do not usually recommend people unless I am very, very confident that they can deliver and I have every confidence in your abilities, so I would definitely recommend Butterfield Marketing to others.”

Howard Clark
Towcester Mortgage Services

Business furniture specialists, Verve Workspace, approached Butterfield Marketing to design a new company brochure and are delighted with the result. Being in the office interiors business, they fully appreciate the importance of professional design and presentation.

Steve Allen, Managing Director of Verve Workspace says: “It is really important for us to project the right image to our clients and potential clients. We offer great value while maintaining high levels of customer service and needed to differentiate Verve from the many competitors in the marketplace. Being so close to the business, we were unsure of how to get across the right message but the advice we received from Butterfield Marketing on this was great.”  

Verve Workspace uses its brochure as an introduction following a telephone call from the sales team and has found it to be an effective tool. Steve adds: “Because we can often be speaking to clients for many months before a project, having a good quality piece of literature from us reminds them we are here. We have had good feedback about the brochure from our clients, saying that it looks very professional, and often informs them about a service that they didn’t know we had.”  

When employing a marketing agency, Steve believes that it’s important to work with someone that you can ‘gel’ with to bounce ideas off each other easily. He adds: “We have found Clare easy to work with and the service we receive from Butterfield Marketing has always been friendly and professional.”

 

www.verveworkspace.co.uk

Warwicks is a retail business with stores in Wellingborough, Kettering and Northampton. It was established in 1868 and sells men’s and women’s clothing and accessories, children’s wear and has a successful formal hire department.

Butterfield Marketing developed a new visual identity and promotional literature for Warwicks to change the target audience’s perceptions and demonstrate that Warwicks had moved with the times.

The new corporate identity reflected the classic values of good customer service, quality products and value for money, while giving the stores a more professional and up to date image, which was important for its brand-conscious customers. The store interiors and window displays were also revamped.

The new brochure reflected the high quality and wide choice of branded products on offer.  It also showed the range of formal hire wear and aimed to cross-sell products across the different departments.

“We’re very pleased with the work that Butterfield Marketing has done for us. The new logo and brochure look superb and you have really sharpened up our image to give a better reflection of the business today. We are very pleased with our formal hire wear as business is up over 20% this year.

" It’s important to step back and take a different look at your business once in a while – it’s easy not to notice things when you see them every day, Butterfield Marketing has helped us to do this.”

Neil Warwick

“The quality of service from Butterfield Marketing exceeded our expectations. The new brochure is excellent and you excelled with the new corporate identity – our customers really like the fresh new look. I feel that we have received value for money from Butterfield Marketing and I would recommend you to others.”

David Warwick.