NCHA (Nottingham Community Housing Association) is a not-for-profit organisation supported by government funding. It is a residential social landlord which operates throughout the East Midlands and has been providing quality housing for over 33 years.
NCHA came to Butterfield Marketing for assistance with branding and promoting The Stylo – a mixed tenure development and the first of its kind in Northampton.
Butterfield Marketing proposed a strategy based on a strong brand for the housing development that would appeal to the target audience of first time buyers together with literature that focused on the benefits of the properties and of having NCHA as a landlord.
“When employing a marketing agency, the particular attributes that I look for are creativity - something different from the material produced for similar organisations – reliability and patience, and people who I feel I can trust and who I enjoy working with. The service provided by Butterfield Marketing exceeded my expectations.
I was delighted with the quality of the finished product, which is by far the best promotional material we have produced to date. The branding of the Stylo building is excellent. I was also impressed by the adherence to the fairly tight deadlines that we imposed.
Communication about the progress of the job was excellent; I always felt I knew what was going on. The job came in on budget, which was very important. Clare’s willingness to ‘go the extra mile’ for example, when sorting out the sales office telephone details, was extremely helpful.
I feel that we have received value for money and I would recommend Butterfield Marketing to others.”
David Simmons, Property Services Manager, NCHA. |