Warwicks is a retail business with two department stores in Wellingborough and Kettering in Northamptonshire. It was established in 1868 and sells men’s and women’s clothing and accessories, children’s wear and has a successful formal hire department.

Butterfield Marketing developed a new visual identity and promotional literature for Warwicks to change the target audience’s perceptions and demonstrate that Warwicks had moved with the times.

The new corporate identity reflected the classic values of good customer service, quality products and value for money, while giving the stores a more professional and up to date image, which was important for its brand-conscious customers. The store interiors and window displays were also revamped.

The new brochure reflected the high quality and wide choice of branded products on offer.  It also showed the range of formal hire wear and aimed to cross-sell products across the different departments.

“We’re very pleased with the work that Butterfield Marketing has done for us. The new logo and brochure look superb and you have really sharpened up our image to give a better reflection of the business today. We are very pleased with our formal hire wear as business is up over 20% this year.

It’s important to step back and take a different look at your business once in a while – it’s easy not to notice things when you see them every day, Butterfield Marketing has helped us to do this.”
Neil Warwick

“The quality of service from Butterfield Marketing exceeded our expectations. The new brochure is excellent and you excelled with the new corporate identity – our customers really like the fresh new look. I feel that we have received value for money from Butterfield Marketing and I would recommend you to others.”
David Warwick.